Analysis of food machinery market environment

Food machinery is an important means of processing of agricultural products into value-added, to promote theefficiency of agriculture, agricultural product value-added and increase income of farmers has play a decisive roleposition. "Eleven five" period, and the period of accelerating development pace with international practice of building a well-off society, to enhance the capability of independent innovation, is also our country food machinerylifting critical period of industrial upgrading. During this period, if the food machinery manufacturing industry cannot do it as soon as possible, in the international market competition faced by the marginalization or exclusionthreat if not as soon as possible to enhance the competitiveness of the industry, the gap between China and developed countries will further widen. Therefore, we should make an objective analysis of food machinery market environment, seize this rare historical opportunity, is beneficial to the healthy development of food machinery manufacturing industry in china.

Market analysis of applicability

As the processing object of food industry, processing properties and process conditions are different, so the food machinery used shall meet the processing requirements of the final products, and for food quality, safety and health, nutrition, convenience etc. have specific requirements. Therefore, food machinery in addition to a generalmachinery of the common, also has its market suitability requirements.

(1) scale applicability. Food processing enterprises in China use the equipment mainly consists of large in scale,mistress. According to the national industrial policies and industry development requirements, focus on the development of large scale of production, and small scale production enterprises should be according to the law of market economy emerge of itself and perish of itself. However, food machinery manufacturing industry in Chinaproduction equipment mainly to equipment, mainly small and medium enterprises, and large complete sets ofequipment used in still have a large number of imports.

(2) the availability of technology. The technology level of China food machinery existing mainly divided into high,medium, low three levels. According to the national industrial policies and industry development requirements,focus on the development of high-grade technical level, and low technical level should not focus on support, with the development of the industry will gradually be eliminated. However, food machinery manufacturing industry in China production equipment level, mainly in the low-end, while high-tech products currently used rely heavily onForeign Company supplies.

(3) seasonal applicability. Due to a wide variety of agricultural products, there are many food processing belongs to the seasonal production, such as potato, sweet potato, cassava processing processing processing, fruit processing, vegetable processing, sugar processing etc.. The need for food machinery seasonal production, must fully consider the technical requirements for processing different geographical conditions, different seasons and different seasonal products.

(4) safety applicability. Safety applicability is in food processing machinery safety, production safety and food safety. One is the safety of machinery. By mechanical does not produce harm caused by mechanical effect, willminimize the risks. Two is the production safety. Enough to production safety, industrial hygiene, protection of workers in production safety and health as the premise, set safety behavior of the people and the required safety production conditions of material from the management, production technology and equipment. Three is the food safety. Including food hygiene, food quality, food and nutrition related aspects.

(5) health applicability. Manufacturing food machinery design, process requirements of the mechanical structure of the health, including product contact surfaces and non product contact materials, surface structure,cleanability, durability, can check the hygiene requirements for food machinery; mechanical structure, determine the critical control points of health risk, take measures to ensure the mechanical structure of the hygiene requirements.

(6) the complete application. The industrialization of food processing, are single production, but to form aproduction line operation. Therefore, the complete application is an important link to ensure continuous operation,balanced production, process performance and product quality, the complete set of principles is to achievereasonable economic scale, meet technological requirements and equipment and equipment reasonablematching, so that the production line running, health and safety, energy saving and convenient repair, ensure the production line advanced, the rationality and reliability.

The strategic environmental analysis

Strategic environmental food machinery industry, internal factors influence its strength, analyzing the external environment may be brought about by industry based on. The internal factors mainly include the advantages and disadvantages, opportunities and challenges of the external environment including.

(1) advantage analysis. One is the development speed of fast food machinery, recently has entered thedevelopment period of product structure adjustment, improve the ability of innovation and development and in line with international standards. The two is the formation of a group of a certain advantage of food machinery manufacturing enterprises, the formation of a certain development ability of R & D team. Three is the government at all levels attach great importance to processing of agricultural products and the food industry, to create a goodpolicy environment and market environment for the development of food machinery.

(2) analysis. One is the overall technical level of food machinery behind, some high-end products are mostly taken introduction, generic mapping or reference design method of manufacturing, low level of most productsrepeated serious. The two is the independent development ability is weak, inadequate investment in scientific research, industry, most enterprises do not have the capability of R & D. Three is the main industry of high-techmainly rely on foreign, products with independent intellectual property rights is very few, the industry lacks strategic measures of technological leapfrogging, it is difficult to carry out technical innovation in the majority of enterprises.

(3) the opportunity analysis. One is the party and the government has formulated a series of support policies, the development of agricultural products processing industry and the food industry as an important task of the adjustment of agricultural structure, agricultural products into value-added and increase farmers' income, the development of the food market